Not all websites are created equal… in fact, your website could
just as easily be HURTING your business as it could be helping
your business, so it’s vital that your website is set up in the
right way, and working for you (not against you) 24/7.

Why is your website so important?

Regardless of whether you sell accounting services, run a
pizza restaurant, paint houses, exterminate pests, are a
personal trainer, or have any other kind of business where you
sell something to someone, your website should be an asset.
At minimum, it’s the face of your business. For people who
search for you on the web, it’s the first impression they’ll get,
and has a MAJOR impact on sales.
Secondly, it’s an information hub. Maybe your prospect
already knows who you are, but needs to find contact
information, or to know your operating hours, or to find
specific details about the services you offer… failure to provide
succinct information in an easy-to-find way will hurt your
Thirdly, and at least as important as the other two things we’ve
mentioned already, the way your website is configured will
impact if people can even find you in the first place.

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